Tyson® Foods / 2025 / Campaign
Lo bueno siempre vuelve
VISUAL PIECES
02One of Mexico’s most iconic flavors returns: Tyson® chicken wings.
01 / CONTEXT
After five years away from the Mexican market, Tyson® decided to relaunch its famous chicken wings.
02 / CHALLENGE
How do you reconnect with Mexico when leaving was your decision?
03 / INSIGHT
If you love something, let it go. If it comes back, it’s yours; if it doesn’t, it never was.
04 / THE IDEA
Inspired by the dramatic return of a long-lost love in telenovelas, we brought Mexico and Tyson® chicken wings back together.
05 / EXECUTION
Through a campaign titled “Lo bueno siempre vuelve,” we created a series of pieces for different consumption occasions, each showing Mexico falling in love with Tyson® chicken wings all over again.
CREDITS
Client: Tyson® Foods Production Company: Unlimited Films