Grupo Nikkori / 2025 / Campaign
nikkori® is a vibe
VISUAL PIECES
18A brand in a journey to connect with new generations through vibe.
01 / CONTEXT
In the restaurant’s early decades, nikkori® was known for serving the best sushi in the city, with a truly unique culinary offering. But as the city’s food culture grew and evolved, nikkori® became a place from the past for a generation that still remembers when it all began.
02 / CHALLENGE
How could we build an authentic connection with a new generation? How could we transform “the sushi my parents used to eat” into “the sushi I love”?
03 / INSIGHT
"Show, don't tell".
04 / THE IDEA
Design an atmosphere around the brand that would ignite a new generation to try it, experience it, and then love it.
05 / EXECUTION
A new brand experience, system, I.D. and vibe.
CREDITS
Client: Nikkori® Group Production Company: José Luis Almaguer