OXXO® / 2025 / Film
Hecho en México
An international brand who's core values have an origin. This is OXXO®, proudly made in Mexico.
01 / CONTEXT
While international brands fight share of market in Mexico, OXXO® stands out as a power-driven, mexican owned and founded retail store with more than 45 year.
02 / CHALLENGE
How do we foster a deep sense of Mexican pride with OXXO®?
03 / INSIGHT
Pride is not something you can touch, is something you can see through actions.
04 / THE IDEA
Tell the stories that unfold around OXXO® every day, on every corner across Mexico.
05 / EXECUTION
A visual campaign that answers the question, how can you notice pride? And that's the question we answered with powerful stories of people in Mexico fighting day by day for better opportunities.
CREDITS
Client: OXXO® Production Company: La Tuna Films